Announcing new music ad solutions to reach Gen Z

Bring awareness to your brand through Trending Music on Shorts

The opportunity to reach Gen Z doesn’t end there. This audience uses short-form video to participate in pop culture, discover new hits and engage with their favorite musical artists. YouTube Shorts has amassed over 1.5 billion monthly logged-in users and over 50 billion daily views. That’s why, in the coming months, we’ll begin piloting Trending Music on Shorts for advertisers.

Music takes on a life of its own on Shorts, skyrocketing in popularity through trends and challenges. Recently, Gen Z fans across the world took to Shorts, using Miley Cyrus’ ‘Flowers’ as the backdrop music to their content, showing all the ways they’re practicing self-love.

These Shorts received millions of views and speak to all the creative ways in which Gen Z uses short-form video on YouTube to express themselves and connect with artists. Soon, your brand can get in on the love by surrounding Shorts using trending music.

Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button