Our economic impact in the U.S. in 2022
Over the past few years, we’ve seen people and businesses across the U.S. using technology to build resilience through tough times, and make their communities and economies stronger.
We’re proud that so many of them turned to Google’s products and platforms to help — and even prouder of the results. Our 2022 Economic Impact Report, published today, shows that last year, Google Search, Play, Cloud, YouTube and our other services helped provide more than $700 billion in economic activity for millions of American businesses, nonprofits, publishers, creators and developers. Android apps have helped create over 2 million jobs, and YouTube’s creative ecosystem supports another 425,000 jobs.
Helping entrepreneurs run and grow their businesses
Behind these numbers are stories of people using Google’s platforms and tools to start, build and grow their businesses. People like Joey and Delanah Suarez, the owners of A&A Plumbing in Schertz, Texas. They first set up a Google Business Profile and started using Google Ads in 2015. Since then, they’ve grown by 30% each year and hired 37 employees, including veterans making the transition to civilian life.
Further north, Black Leg Ranch in North Dakota was founded by the Doan family in 1882. Six generations later, they’re adapting to an increasingly digital world. To reach younger consumers, co-owner Jeremy started creating YouTube videos. Today, their videos have half a million views and generate 10% of their annual business.
I’m also inspired by the story of Sola Ajao. When Sola immigrated to Boston from Nigeria, she was surprised at the lack of African cuisine in the area. After years traveling to New York City to buy spices for her catering business, Sola decided to open her own grocery store. To spread the word, she created a Google Business profile, which directs people searching for an “African market” to her page. Now, 85% of Sola’s calls come through Google.